Alchemy: The Surprising Power of Ideas That Don't Make Sense

Détails de Alchemy: The Surprising Power of Ideas That Don't Make Sense

I’ve been a fan of the Author since I came across his show on Radio 4, subsequent Ted Talks, recorded marketing and advertising seminars. The book is a good read but you will need to make a mental note of the lessons learned from each chapter as they trot along at an entertaining pace and kept short in length without the filler and diatribe you may find in a similar book. Worth the time investing in this to spark a more lateral and wider approach to thinking about things differently. You’ll need to read other books if you want to get into the science of the subject. But a greater starting point for the adventure and developing an eye for seeing connections that others just pass by.